"NBCUniversal is very proud to have been the first partner of Snap to create Shows (a media module, editor's Note), and we have seen the hearings and the commitment to increase on this platform", said Maggie Suniewick, president of digital for NBCUniversal.
NBCUniversal and Snap, the parent company of Snapchat, are reportedly forming a joint venture to develop and produce scripted content for the ephemeral messaging service.
NBC Entertainment veteran Lauren Anderson takes the helm as the digital studio's chief content officer and will work with talent from across the industry while continuing to collaborate with the NBC Entertainment network and studio families.
Anderson was most recently senior VP of primetime programming at NBC, where she developed and oversaw scripted series including Parks & Recreation and The Office.
Since then, NBCUniversal has worked with Snap to develop and produce a number of Shows across a variety of genres, including entertainment news (E!'s The Rundown) and the first daily news Show for Snapchat (NBC News' Stay Tuned), which attracted 29 million unique viewers, according to NBC. It also made a $500 million strategic investment in Snap as part of its initial public offering. Shows, as it's known, launched a year ago, but it's the first time an original scripted show will debut on the platform.
Snap has already dipped its toes in the waters of TV-style content, with news, reality and comedy shorts with US TV networks based on existing shows such as The Bachelor. Mark and Jay Duplass founded Donut Studios earlier this year to collaborate with platforms and brands to create entertainment content, as well as championing a new generation of filmmakers.
Mark Duplass, creative director of Donut, pointed to one of the core challenges in his official quote in the press release announcing the venure.
The two companies have spent their first common agreement with the studio of the brothers Duplass who Togetherness and Room 104 for HBO. "We'll try not to f- it up".
"We see scripted as the next exciting chapter to dive into, and are thrilled to be charting this path with NBCUniversal, who have been incredible collaborators from the start, and with the leadership of Lauren, who has a fantastic track record in this space", said Sean Mills, head of original content for Snap.