The filmmakers demanded the local body tax be completely abolished.
Producers' body in the state had been protesting against the imposition of the said tax. "Mersal's advance booking will start from Monday", informed Abirami Ramanathan, president of theatre association of Tamil Nadu during the media interaction after the meeting. "We have requested the government to consider reducing the tax on films of other languages". The total ticket price will be approximately around Rs 230.
In non-airconditioned theatres other than multiplexes, the minimum will be Rs 30 and maximum Rs 80. After the government announcement, which came after several days of negotiation between the producers council and theatres, the council said that the movies will be released on Diwali as planned.
"All stakeholders, including theater owners, will have to follow the new ticket regulations and I'm very confident", said Vishal.
He said the producers' council will work along with the government to ensure that the new regulations are being followed across single and multiplex screens.
Following this move, salaries for state government employees and government teachers in Tamil Nadu will reportedly increase by 20 per cent. It may be noted that some of the big ticket movies including Mersal, starring Vijay, and Aramm by actress Nayanthara, are expected to be released during this Diwali. However, after the protest of Tamil fraternity, the government revised the base price of the ticket for the first time in 10 years.
His assertion comes against the backdrop of cinema theatres charging exorbitant ticket prices for movies of top heroes like Rajinikanth.