Pizza Hut is all about securing the bag, the fashion bag that is. According to Zipporah Allen, the chain's Vice President of Marketing, "The Pizza Parka is going to keep the lucky recipients hot in the same cold-weather elements that our pizzas often endure on the delivery trip from our restaurants to their front doors".
Pizza Hut's new pizza parka is making its rounds on the internet this week. It said the secret to a warmer pizza includes a delivery pouch with 3M Thinsulate Insulation thermal technology, thicker pizza boxes, and a new algorithm that makes delivery faster.
A Pizza Hut spokesman says more than anything else, consumers want a hot pizza. There's extra fabric on the hood that can serve as a face-wiping napkin, pockets for Parmesan and red-pepper flakes, and a pizza-slice-shaped interior pocket.
Pizza Hut spent two years looking into the science and ecosystem of the delivery system before it released its new operations.
Pizza Hut has a history of weird new "products" that are tragically just concepts announced as a stunt (sorry, no pie-ordering hi-top sneakers for you). From today, until the end of October, National Pizza Month, anyone who orders online will be entered to win.