In addition, it gives Amazon a way to addict a whole new crop of shoppers to its larger Prime platform, which is made available to teens through the service, if parents are Prime members. Parents also get to set spending limits.
Amazon is rolling out a service that lets parents and teens share an Amazon account.
When making purchases, teens can even add a note to their parents, such as "I need this book for school". Children can access digital content that their parent allows on their child's device but are not enabled to shop. This is a pretty good solution that should satisfy both teens and parents. Amazon's dedicated page explains more about the function and how to get started. Teens will now be able to buy things using those accounts in the Amazon app. Once the order is placed, the parent will receive a text or an email with the item, cost, shipping address and payment information. Teens get greater freedom and parents still get itemized notifications of orders.
Analysts say by essentially establishing an online allowance, Amazon has found a way to lure in the next generation of consumers. Amazon won't require age verifications to sign up for the new program and the company didn't create a limited set of items specifically for teens, other than legal restrictions on certain products, such as beer.
While teens' orders through the new system are tied to a shared credit card for the family, it's likely that, in many cases, teens will be paying for those purchases themselves by giving mom or dad cash back at home.
Opportunities existing in e-commerce have obviously made it hard for traditional retailers to attract teen shoppers, who tend to have indecisive tastes and are notoriously unpredictable.