UPS adding Taylor Swift art to the side of its delivery vans

Here's why Katy Perry didn't watch Taylor Swift's Look What You Made Me Do video at the MTV VMAs

Taylor Swift's diamond bath in the LWYMMD video was worth more than $10 million

Taylor is set to debut the Look What You Made Me Do video at the VMAs, but speculation about a Reputation tour is already circulating on social media after her lyrics were linked to feuds with Kayne West, Kim Kardashian and Katy Perry.

UPS said its relationship with the pop star dates back to 2006, when the then-16-year-old Swift gathered around boxes containing copies of her first single "Tim McGraw".

From Zac Efron and Harry Styles to John Mayer and Jake Gyllenhaal, it's safe to say that Taylor Swift has had her fair share of famous boyfriends.

Taylor unveiled the video at the MTV Video Music Awards on Sunday, and the footage appears to poke fun at her ex Tom Hiddleston and rivals Kim Kardashian West and Katy Perry.

What's interesting about the music video is that it somewhat fits the lyrics of the song itself.

The video ends with the version of Swift who was famously interrupted by West during her acceptance speech at the 2009 MTV Video Music Awards.

"Fans outside of North America: fill out the form below and you'll be one of the first to know when global tour dates are announced!"

#TaylorSwiftIsASnake has been the hashtag for those on Twitter wishing to take the singer to task, and the reptiles showed up in her video, with one even serving her tea. This is undoubtedly a new Taylor Swift we are seeing evolving in front of our very eyes. "Oh, cause she's dead".

One Taylor tells another Taylor to stop making her "surprise face" because it's annoying. and another Taylor gets berated for, quote, "playing the victim again".

Taylor and Calvin broke up in 2016 after 15 months of dating but the split became nearly immediately hostile when Calvin took to Twitter to rant about his ex - who engaged in a dalliance with British actor Tom Hiddleston soon after they parted ways. The edgier look is different for Swift, but it goes with the idea she's trying to leave her past behind.

This story was "Taylor Swift's new music video: A guide to what it all means".

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