People Are Awesome, a social video channel acquired by Jukin Media in 2015 that showcases extreme sports and other high-flying feats - including parkour, skateboarding, and fitness - has just launched its half-year wrap-up video, and it's already gone insane viral.
The launch is a limited move into scripted and professional video but puts Facebook on a course to challenge Google-owned YouTube, and possibly other streaming services if it gains a wider audience.
Facebook has already had a special video section, but it mainly shows a random concoction of "suggested" videos.
There's also a monetary incentive for publishers to create and upload original videos to Facebook Watch.
Watch will available to select users initially in USA and will be rolled out to all (only in US) in coming few weeks.
The social media tycoon also features a total of 1.32 billion people on average who log onto Facebook daily active users (Facebook DAU) for June 2017, which represents a 17 percent increase year and 1.74 billion mobile active users (Mobile Facebook MAU) for December 2016 which is an increase of 21% year-over-year.
Facebook Watch is also said to be cross-compatible with all devices, meaning users can access content on desktop computers, laptops, smartphones, tablets and more.
The shows available include "Nas Daily", "Gabby Bernstein" and "Kitchen Little".
But Espelien wonders whether Facebook users will tap (or click) the Watch tab when with another tap of the finger they can "click over to Hulu or Netflix or whatever".
Business Insider reports that Watch is scheduled to roll out August 28 but only to a small number of people at first. And given that Facebook is closing in on almost two billion monthly users, it could provide publishers with a massive viewing audience. Watch is basically the redesigned Video tab which is already available to US users.
According to Facebook, "Watching video on Facebook has the incredible power to connect people, spark conversation, and foster community".