HTC U11 users can now install Amazon's Alexa assistant

Sony brings Alexa support to some of its later model televisions

Amazon's next Echo speaker will reportedly focus on audio (AMZN)

Google Home is priced at a whopping $129.99 and it is interesting to note how the market - which is now filled with smart-home speakers - does not offer customers products as cheap as Amazon Echo.

If you are the one who uses HTCU11, then there is good news for you guys. Both function extremely well and have been launching for me almost 100 percent of the time with my selected wake word. At the time of publishing this new app is part of a deal with HTC and is only available in the USA on the HTC U11. "OK Google" is still more reliable. But Amazon's Alexa has mostly been limited to specific sections of software like the Amazon Underground app or half-baked integrations that required you to tap an icon before speaking your desires.

The arrival of Alexa on the HTC U11 is a match made in heaven.

Alexa has been estimated to hold a dominant 70% market share in the United States, outselling Google Home 3-to-1.

ChengmingAlpert also posted a video demonstration of the Edge Sense with new functions. HTC says that it expects people to go to Amazon's Alexa management app to view more information when they want, but I don't think that should be necessary. Weve been testing a pre-release version of HTC Alexa and would like to share our experience. It's a more convenient way to launch the assistant if the phone is already in your hand and you don't want to say "Alexa" a bunch of times in public.

Amazon has been critical in driving the growth in voice-controlled devices by offering such products at different prices, making it easier for consumers to try out the technology.

It now sits alongside Google Assistant and HTC's own, non-voice powered Sense Companion on the U11.

What was once a voice-controlled personal assistant is becoming a way for family members and friends to stay in touch, making it a stickier experience with some of the qualities that people get from social networks like Facebook and Twitter. After the Amazon Fire Phone failed spectacularly it looked like Amazon might not be able to compete. Unlike Google Assistant, Alexa can't control items on your phone like Wi-Fi or Bluetooth, can't give you directions to things that open up Google Maps, can't transition to showing you things on the screen and perhaps most importantly can't let you just type to it. The update to the Edge Sense is available on the Play Store from today itself and you can get your device updated with this new sense right now to test out this new Assistant on your phone.

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