Andy Rubin's Essential Smartphone Gets A Never Before Design

Essential's VP of marketing has left the company

Andy Rubin's Essential Smartphone Gets A Never Before Design

For the time being, Fouché's position is being held by Essential's head of product marketing.

Essential, the consumer electronics startup from Google Android creator Andy Rubin, is undergoing some executive turnover.

Meanwhile, after Essential missed its initial shipping window a few weeks, ago, Niccolo de Masi, chief operating officer of the company, stated that the phone's release in the USA is "imminent". Essential missed that window for whatever reason, but its ambition to challenge Samsung and Apple is stronger than ever, it seems.

The phone will be sold unlocked directly through Essential's website, but among USA carriers, the company has only partnered up with Sprint.

Andy Rubin is working with telecommunications companies around the world to launch the Essential Phone in the United Kingdom, other Western European countries, as well as Japan.

That's according to the Financial Times, which reports that Essential is in talks with United Kingdom carriers, namely EE, about a potential exclusivity deal. It's unclear which regions specifically will get this bezel-less ceramic device, but if the report is true, its United Kingdom launch date might not be too far away.

In terms of specs it has an edge-to-edge 5.7-inch QHD display and a modular design, which enables, among other accessories, a 360-degree camera to be attached to the top of the phone. Well, we're two weeks past the deadline and the Phone's nowhere to be seen. Essential's VP of marketing left on Friday, while its head of communications left earlier this month.

According to a Financial Times report, the start-up, helmed by Android co-creator and founder Andy Rubin has entered into negotiations with United Kingdom networks over a possible exclusivity deal for a British launch "this year". Essential will most likely resort to exclusive partnerships with carriers around the world to gain access to mainstream distribution networks.

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