Twitch will be the only third-party service to stream Blizzard's biggest esport competitions. Blizzard is getting more exposure, Twitch will be attracting tons of new viewers by appealing to the Blizzard faithful, and (most importantly) Twitch Prime members are going to get lots of free loot.
"We founded Twitch as a gaming platform heavily based on our community's reaction to games like Blizzard's StarCraft II", said Kevin Lin, COO, Twitch. Similar freebies for Hearthstone and Heroes of the Storm are "coming soon". Having access to a Twitch Prime account, we can confirm that the code and the loot box worked immediately, even before Patch 1.12 dropped (which should be happening in the next hour or so).
The Twitch Prime special also includes Twitch-branded cosmetics for PlayerUnknown's Battlegrounds and exclusives for National Basketball Association 2K17. "Our esports communities are vital to us".
If you're into Overwatch, check our list of the best multiplayer games. Twitch Prime offers ad-free viewing and game content promotions like this.
Counter-Strike is one of the three most-watched esports alongside Dota 2 and League of Legends, so these two deals have taken quite a chunk of views away from Twitch. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.