Asus has also upgraded their ZenBook 3 model and it now bears the name "Deluxe" too. ASUS claims that this is the world's thinnest 14-inch notebook (at 12.9mm thick) and it is backed by a Core i7-7500U processor, up to 16GB of RAM and up to a 1TB SSD.
Aside from the slew of laptops, ASUS also announced the ZenFone AR, a thin and light smartphone featuring Google's Project Tango technology, alongside support for Google's Daydream VR platform. The company also debuted two new, more affordable devices in its VivoBook range, with specs to rival expensive competitors, and hardware designs that look good, but won't turn quite as many heads.
Asus's range looks like it would appeal to the midrange and slightly premium markets.
The Asus ZenBook 3 Deluxe.
The ZenBook Pro starts at $1,299. The ZenBook Pro will launch later this summer priced from $1,299. This 15.6-inch 4K laptop packs a GTX 1050 Ti, an i7-7700HQ or i5 7300HQ processor, up to 1TB SSD storage, and 4GB of DDR4 RAM inside its 0.74-inch thick chassis.
Next is Asus' new ultrabook, the ZenBook Pro UX550.
"The Taiwanese maker's 13.3" laptop features a 360 degree hinge, and weighs just 1.1kg - again, lighter than the HP and Apple competition.
Pricing for the pair of laptops begins at $1,200 for the Deluxe, and $1,300 for the Pro. It measures 13.3 inches, which is pretty standard these days, and supports multitouch and active stylus input as well, with the typical 1,024 levels of pen pressure we're used to seeing out of Windows 10 touchscreens. It features a full HD display with 84 percent screen-to-body ratio and is powered by Intel's i5/i7 U-series processor with up to 16GB of RAM and 1TB SSD. More price and availability details will be announced when the laptops ship this summer. Other similarities include a GTX 1050 GPU on the inside (not to be confused with the more powerful 1050Ti inside the ZenBook Pro), plus a one-touch fingerprint scanner for Windows Hello, and similar Harman Kardon audio chops. It rocks a 4K display, stereo Harmon Kardon speakers and a dual-fan cooling system with copper module and pipes. It's capable of supporting two external UHD displays and rocks two USB C ports. In addition to the 2TB HDD and 512GB SSD options, you can apparently provision the VivoBook Pro with Optane Memory, though Jonney Shih didn't delve into more detail here. The VivoBook Pro will start from $800.
The Asus VivoBook Pro 15 (N580) features a 15.6-inch 4K UHD (3840x2160 pixels) display with wide-view technology. It will start at $799.
The VivoBook S comes in at the lowest price point - at just $499.