ITunes is coming to the Windows Store

Microsoft's Lorraine Bardeen demonstrated a new application called Story Remix, which people can use to create photo montages and videos from assets taken on a phone and automatically send to a PC or in OneDrive in the cloud.

Microsoft Corporation (NASDAQ:MSFT) shared details of the next major Windows update, dubbed the Windows 10 Fall Creators Update, at the Build 2017 developer conference in Seattle on Thursday. It's similar to what Apple already offers with Universal Clipboard in iPhones, iPads and Mac computers.

This means that a user can start working on something on their Windows 10 PC and immediately transfer that work to another device, regardless of whether its an iPhone running iOS or a smartphone running Android.

Joe Belfiore, corporate vice president of the Operating Systems Group at Microsoft, speaking at the firm's Build developers conference today, said: "For the first time, Windows PCs will love all your devices". It is a novel design language for Windows 10, and the main focus is to give developers access to a single design language that will work across a different set of platforms.

While unveiling the upcoming Windows update, Microsoft clearly indicated that it wanted its widely used OS to provide a harmonious working environment across Windows, iOS and Android.

- A companion Pick Up Where You Left Off feature will let you continue what you're doing on another device, much like Apple's Handoff feature. It's also an unspoken acknowledgment that most people have no desire or plans to use Windows on their mobile phones.

In the demo, Microsoft showcased how Windows Story Remix makes it easy to mix photos, video clips, music, text, and even 3D objects to really personalise your videos. This is going to be "part two" of the Creators Update, which began rolling out last month, adding in a new "fluent" design, along with several other big features. Apple Music is also supported on Android, for example.

The update, which is scheduled to hit Windows users in September, will introduce Microsoft's newly announced Fluent Design System, previously known as Project Neon. Microsoft also claimed that over 300 million people now use Windows 10 every day for more than 3.5 hours a day on average.

Microsoft is also unveiling a mixed-reality controller that will work with virtual-reality goggles being developed by hardware makers using Microsoft's software.

The equipment, to be made by Acer, will sell as a package for $399 (£310).

That price is far more affordable than what Microsoft has been charging for another mixed reality headset called the HoloLens.

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