Apple also sold 17.4 million units of the iPhone 7 Plus in the first quarter, with the USA giant's iPhone 7 series accounting for more than 11 percent of the global sales of smartphones. The report says that the iPhone 7 and iPhone 7 Plus were the number one and two best-selling smartphones in the first quarter of this year.
The Oppo reportedly sold 8.9 millions R9s handsets in Q1 2017. The researchers said the iPhone's user-friendly design, extensive supporting apps, and easy accessibility is what led the handsets to top the list.
As the world smartphone market has become saturated and innovation has slowed, vendors have increasingly looked to other means to promote sales and maintain profits.
Oppo, a Chinese smartphone maker, is essentially unknown in the United States and Europe, but it is hugely popular in China, and sales are rising rapidly in India as well.
Apple might have lost some significant market share in India but in global terms, the company continues to rule the smartphone market. Apple only sold an estimated2.5 million iPhones in India in the calendar year 2016.
Smartphone penetration in India grew by 16 percent year-on-year in the first quarter of 2017.
Neil Mawston, Executive Director at Strategy Analytics, added: "OPPO R9s shipped 8.9 million units for third place and 3% marketshare worldwide in Q1 2017". The news of an Apple Store opening in India will be a positive development and hopefully we'll get to hear that news within the next year. While this was fine for a long time when European and USA markets were driving the growth of Apple, it can be incredibly risky if Apple ignores India any longer. Looking at the reports for the sales of mid-range smartphones, the need for such a strategy is evident. Total shipments came to 294.4 million in the quarter, well down on the 353.3 million recorded in Q1 2016.
Mid-range smartphone segment in India has seen a major growth of over 158 percent in the a year ago, thanks to many Chinese companies like Xiaomi, Oppo, Motorola and Lenovo, the mid-range segment is flooded with tons of smartphones.