Considering how aggressive Facebook has been in cloning Snapchat features, by adding selfie filters and the "Stories" format across its apps - this latest announcement may be a part of the social network's continued takedown strategy of the popular photo app.
Facebook is getting better at acknowledging "the many, many unintended consequences of their actions" and "the power and reach of their platform" Wood said, including its handling of fake news on the social media site. So Messenger is launching a discovery tab and new QR codes that directly put users in conversation with a bot. "QR codes are big in messaging apps in Asia but haven't caught on here in the United States, including when Messenger has tried them before".
The platform will allow developers to design frames that can be added to a user's profile picture or photos and videos taken with the Facebook camera, which is available in the Messenger and main Facebook apps.
"Over time, I think this is going to be a really important technology that changes how we use our phones", Zuckerberg predicted.
Facebook's new augmented reality (AR) camera might soon be blurring the lines between the two, according to its founder Mark Zuckerberg. Via an "AR studio" (pictured above), the Camera Effects platform will also let developers create masks and scripted effects that react to movement in Live Videos. "Today we're going to start building this platform together", he said.
Facebook also launched a virtual world, called Facebook Spaces, created to let users of its Oculus Rift VR headset hang out with their friends wherever they might be.
But his attentions were primarily focused on the unveiling of Spaces, a new Beta app that has been developed for the Oculus Rift.
The AR platform aims to help companies build apps that can show Information, digital objects and enhanced effects, all interacting with real-world objects like your home or face. Zuckerberg also teased the company's ultimate goal with AR, saying yet again the tech will "eventually" be implemented in glasses. For example, Messenger users will now be able to drop songs from Spotify into a thread so that they can all listen to the same track.
Gear VR developed by Oculus will not be enough since Facebook space needs you to use your hands.