Mark Zuckerberg called "Camera" the first mainstream augmented reality platform.
"As silly as these effects might seem, they give us the ability to share what matters the most with us on a daily basis", Zuckerberg said.
Examples of Facebook augmented reality effects.
Launched yesterday by Mark Zuckerberg, F8 2017, Facebook's annual developer's conference, opened with some major new features coming to your Facebook page.
Now the tech giant, which has almost 1.9 billion monthly active users, is starting in earnest to build the camera into what the ceo described as "the first mainstream augmented reality platform".
Facebook also launched a virtual world, called Facebook Spaces, created to let users of its Oculus Rift VR headset hang out with their friends wherever they might be. Zuckerberg's remarks are the just latest response from Facebook following the shooting. These tools will include precise location mapping, creation of 3D objects from 2D images, and object recognition.
Zuckerberg maintains that the smartphone will be Facebook's first big leap into building the future of AR, triumphantly announcing that the camera will be "the first augmented reality platform". After Facebook F8 conference, the first effects will become available inside Facebook's Camera feature on smartphones, however, the Camera Effects platform is created to eventually be compatible with future augmented reality hardware, such as eyeglasses.
"I think everyone would basically agree that we do not have the science or technology today to build the AR glasses that we want", Zuckerberg said.
Zuckerberg believes that his recent push to add camera features to Facebook's suite of smartphone apps will help the company popularise AR.
The features are similar to features Snap has added to its Snapchat photo-sharing app, including augmented reality functionality it also launched Tuesday. Oculus, which was purchased by Facebook for $3 billion in 2014, has also faced legal fallout over its intellectual property, after a grueling court case resulted in a $500 million judgment against the company.
The Facebook chief executive connected the new technological platform with the social network's mission to build community.