Ivanka Trump may have publicly disassociated herself from her clothing and accessories label by announcing a formal leave of absence in January - but some retailers feel the label is still profiting from her name and influence.
Though Mrs. Trump does not have any official role in her father's administration, Modern Appealing Clothing (MAC) alleges in its lawsuit that her brand has enjoyed an unfair advantage since Mr. Trump was elected.
In a statement issued to Politico, Trump acknowledged the lack of precedent for an adult child of the USA president to take on such an ambiguous role: "I will continue to offer my father my candid advice and counsel, as I have for my entire life", she said.
Trump, whose husband Jared Kushner is a senior adviser to President Donald Trump, moved to Washington D.C. from NY and stepped down from both the Trump Organization and her clothing brand at the beginning of January.
Ivanka Trump's company is crushing some of its competition so badly, she's now facing a lawsuit from one of the companies on the losing end.
After the incident, White House press secretary Sean Spicer said during his daily briefing that Conway had "been counseled on that subject, and that's it".
The suit also takes exception to Trump counselor Kellyanne Conway seeming to endorse Ivanka's products during a February 9 interview with Fox News. Instead, they ask that the court remedy the situation by essentially outlawing Ivanka's products from being sold in California. Yahoo Style has reached out to the Trump brand for comment and will update with any response.